AFI Privé Signature Collection SS24 Launches at Cape Town Fashion Week
In South Africa’s breathtaking landscapes, a special flower stands as a symbol of elegance, strength, resilience and renewal—the Amaryllis, or March Lily.
This flower, with its star-shaped petals and rich hues, inspired the AFI Privé SS24 Signature Collection, unveiled at the Cape Town Fashion Week: The Edit SS24.
This season, AFI Privé invites you into a world where the vivid colours of the African sunset—warm oranges, soft pinks, and deep blues—are woven into garments to create a collection that goes beyond fashion but is a celebration of artistry and heritage.
It’s a collection that speaks to a timeless elegance, offering a fresh take on festive luxury for both womenswear and menswear.
Like the Amaryllis, which flourishes against rugged terrains, the collection captures the duality of strength and softness.
With its fluid leafy stems and bold, open petals, represents unity in diversity—a fitting metaphor for South Africa’s cultural richness.
For women, the lily’s graceful form is interpreted in soft, flowing colourways that highlight femininity.
Luxurious fabrics - silks, delicate fabrics- in shades of cream and green are adorned with the March Lily print—a symphony of natural beauty rendered in intricate detail.
The pieces flow effortlessly, designed to move with the wearer and reflect her inner poise.
In menswear, the lily transforms into bold, sophisticated hues of deep greens, ochre, dusty pinks and earth tones, with subtle accents that echo strength and understated luxury.
The collection elevates understated luxury and is tailored to perfection. These pieces speak to a man who values refinement yet remains deeply connected to the essence of his environment.
With versatile pieces designed to take you from breezy daytime elegance to sophisticated evening style, this collection embodies the modern cosmopolitan lifestyle.
Wide-leg trousers, flowing gowns, and structured jackets ensure that your wardrobe is not only beautiful but effortlessly functional. Every seam, every print, every fold tells a story of unparalleled craftsmanship.
To wear AFI Privé is to make a statement. It is to align yourself with a vision of Made In Africa fashion that is as meaningful as it is exquisite. It is to invest in garments that honour tradition while embracing modernity.