Jeyna A Launches Guidelam Collection at House of Nala
AFI Insider
Jeyna A, the Senegalese brand founded by Dr Djeynaba Aboubakry Diop, recently made its debut at the AFI Fashion Experience in Johannesburg, marking a significant milestone in the brand's journey.
The collection, Guidelam, embodies contemporary African elegance, blending tradition with modernity to enhance the beauty and identity of the African woman while also offering elegant pieces for men.
The founder's transition from medicine to fashion is a testament to the power of passion and creativity.
"Medicine has always brought me immense satisfaction, as it is a true passion of mine. But deep down, I felt something was missing. I have always had a strong artistic sensitivity and a deep attachment to elegance and African culture. Fashion filled this void by allowing me to express my creativity and tell a story through my designs. Today, I find a balance between these two worlds that are part of me, combining scientific rigour with attention to detail in my creations."
Jeyna A is renowned for its modern interpretations of traditional garments, using rich fabrics, intricate embroidery, and vibrant colors to breathe new life into timeless pieces. The brand's mission is to enhance the African woman while preserving her identity and elegance, all while offering her a touch of modernity.
"Jeyna A is a brand that embodies contemporary African elegance, a subtle blend of tradition and modernity. My goal is to enhance the African woman while preserving her identity and elegance, all while offering her a touch of modernity. Each piece I create is designed to highlight the natural beauty and presence of those who wear it, relying on rich artisanal craftsmanship and an avant-garde vision of African style."
Craftsmanship is at the heart of Jeyna A's creations. Every embroidery, every color combination, and every finishing detail are carefully designed to give each piece a unique soul. The brand celebrates African textiles and traditional techniques, integrating them into refined and contemporary fashion. This emphasis on craftsmanship not only honours heritage but also elevates each piece to a work of art.
The Founder and Creative Director of Jeyna A, Dr. Djeynaba Aboubakry Diop
Jeyna A's designs often feature exquisite fabrics such as brocade, organza, and embroidery, which are meticulously crafted to create the brand’s signature silhouettes. The use of vibrant colours and intricate embroidery adds a touch of elegance and sophistication to each piece.
The Jeyna A wearer is someone who exudes strength, confidence, and elegance. They are individuals who proudly embody their identity and seek to express their inner beauty through their style.
"The Jeyna A woman is beautiful, elegant, confident, and timeless. She embraces her identity with pride and embodies a powerful and refined femininity. The Jeyna A man shares this same strength, charisma, and attention to detail that makes all the difference. My creations are designed to enhance their allure, providing them with pieces in which they feel beautiful, powerful, and in perfect harmony with their identity."
Jeyna A is now available for purchase at House of Nala Sandton City. The collection will be coming soon to House of Nala One&Only and online.