Safiétou Seck's SARAYAA is now available at House of Nala

Behind every timeless fashion brand is a visionary, and for SARAYAA, that visionary is Safiétou Seck, a Senegalese designer whose journey spans continents.

Born in Senegal and spending much of her life in the United States, Safiétou brings a unique perspective to her designs—a seamless fusion of African heritage and modern global sensibilities. 

The Sarafina Dress by Sarayaa. Also available in black and white at House of Nala. 

When she founded SARAYAA in 2014, Safietou’s mission was deeply personal: to create a brand that embodies a journey of self-discovery while celebrating the authenticity of handmade craftsmanship.

For her, fashion is not merely about clothing but about storytelling—a way to honour tradition while embracing the boldness of modernity.

Drawing inspiration from pagne fabrics and other traditional textiles, Safietou has spent the past decade redefining African luxury.

Sarayaa's Ceddo Jacket with Fringe worn with the matching Ceddo Pants.

Each SARAYAA piece reflects her commitment to detail, using high-quality materials and designs that blend the past and present.

Her collections are crafted in Senegal by highly skilled local tailors and seamstresses, a deliberate choice that ensures the preservation of the centuries-old African tradition of hand-weaving while supporting local communities through fair trade.

This year, Safiétou’s journey reached a new milestone when SARAYAA’s latest collection debuted at Cape Town Fashion Week.

The collection’s bold silhouettes, vivid colours, and intricate prints captivated audiences, placing the brand firmly on the global stage.

The Amadi Dress. 

Now, SARAYAA’s exquisite creations are available at Africa Fashion International’s House of Nala stores in Sandton City, Johannesburg, and One&Only Cape Town, bringing her vision to life for an even wider audience.

SARAYAA is more than a brand; it’s a movement—a way to showcase the elegance, richness, and modernity of African fashion. With every piece, she invites women to step into their power and individuality, to embrace their stories, and to wear them proudly.

Shop Sarayaa at House of Nala Sandton City- Shop U47A, Upper Shopping Level, Sandton City and House of Nala One&Only Cape Town, Dock Rd, V&A Waterfront, Cape Town.